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The Ainscow Hotel

Boutique hotel in Manchester

Retainer client.

Ideation & strategy.

Marketing management.

Copywriting.

Manchester’s city-centre gem The Ainscow Hotel was facing a challenge. Guests weren’t booking directly through their website, meaning the hotel was relying on expensive third-party platforms for reservations. 

 

Our journey began as a one-off, creating fresh copy to generate direct bookings. This collaboration was just the start of a long-lasting partnership – we went on to work together from 2019 until the hotel changed hands in 2023.

Pointing hotel customers in the right direction

Content marketing retainer services

  • Ideated and implemented promotions and brand-building activities to set The Ainscow Hotel apart.

  • Managed the design of eye-catching flyers, banners, and signage.

  • Organised and led photography and videography.

  • Handled relationships with third-party media companies.

  • Explored PR opportunities and collaborations.

  • Kept their online presence fresh with updates to web copy, social content, blog posts, and newsletters.

The results.

Our long-term partnership with The Ainscow Hotel meant we could really get under the brand’s skin, to uncover what made them unique. It wasn’t just the accommodation, but their people – their team, their guests – and the exceptional experiences they created. 


We worked hard with The Ainscow Hotel to showcase both their personality and their love for Manchester, and in less than six months, the hotel went from having zero direct bookings to 286, and generating over 28k worth of revenue.

“We’ve seen a huge increase in direct bookings since Lauren started to work on our marketing and copywriting efforts – it’s definitely working!”

Stephanie Hallé

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